Product updates → emails
Turn product updates into ready-to-send emails. Instantly.
Describe what you shipped. ShiftMailer uses AI to generate a complete product email—structure, copy, and images included.
ShiftMailer is free to use—no credit card required!
Most tools start here
Why product update emails get delayed?
Shipping features is fast.
Writing product update emails isn’t.
SaaS teams often delay product update emails—not because they don’t care, but because the process is slow and unclear.
- No clear structure for product update emails
- Writing customer-facing copy takes too long
- Searching for relevant images breaks focus
- Most email tools start with a blank editor
Product updates get shipped.
Product update emails don’t.
ShiftMailer removes the blank canvas.
Instead of starting with an empty editor:
Explain the product change
Describe your product update in a few words.
Let AI create the email
AI generates a complete, polished email update for you.
Review and send
Make any edits you want, then hit send.
That's it.
How ShiftMailer Works
From product update to email—without the blank canvas
Describe what you shipped
Paste a changelog, release note, or short explanation of your product update. No formatting required.
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AI generates the email
ShiftMailer creates a clear subject line, structured sections, customer-friendly copy, and relevant image suggestions.
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Review and send
Make quick edits if needed, then export or send using your existing email tool.
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Built for product updates — not generic email creation
AI-generated product update emails
Automatically generate structured product update emails from a simple description of what you shipped. No copywriting experience required.
Opinionated structure for updates
Every email follows a proven product update format — so customers quickly understand what changed and why it matters.
Relevant images via Pexels
ShiftMailer suggests high-quality images for product updates using Pexels integration, so visuals never slow you down.
Fast, focused editing
Make quick edits to copy, layout, or images without dealing with complex email builders or unnecessary design tools..
Currently in beta
We’re working closely with early users to shape ShiftMailer around real product update workflows — not assumptions.
This is a good fit if you:
- ✓Send product update emails regularly
- ✓Hate writing or structuring update emails
- ✓Want a faster, clearer way to communicate product changes
Limited early access · Feedback shapes the product
Pricing
ShiftMailer is free for now!
Get started with all features at no cost—no credit card required.
Questions?
We're Glad You Asked.
What is ShiftMailer?
ShiftMailer is an AI-powered product update email generator built for SaaS teams. Instead of starting with a blank email editor, you describe what you shipped and ShiftMailer generates a structured, customer-ready product update email with copy, layout, and visuals.
Who is ShiftMailer for?
ShiftMailer is designed for SaaS founders, product managers, engineers, and growth teams who ship features regularly but struggle to send clear and timely product update emails.
Is ShiftMailer an email marketing or newsletter tool?
No. ShiftMailer is not a general-purpose newsletter or email marketing platform. It is purpose-built for product update emails such as feature launches, improvements, performance updates, and changelogs.
How does ShiftMailer work?
Describe what you shipped, let the AI generate a structured product update email, then review, edit, and export or send. No copywriting, layout decisions, or image searching required.
What makes ShiftMailer different from email template editors?
Traditional email editors start with a blank canvas and focus on design. ShiftMailer starts with product context, follows an opinionated update structure, and prioritizes clarity and speed over endless customization.
Does ShiftMailer use AI to generate content?
Yes. ShiftMailer uses AI to generate product-focused copy, structured sections like what changed and why it matters, and relevant visual suggestions. Everything remains fully editable.
Can I edit the generated product update emails?
Absolutely. You can quickly edit text, sections, and images using ShiftMailer’s minimal editor—without dealing with complex email builders.
Where do the images come from?
ShiftMailer integrates with Pexels to suggest high-quality, relevant images for product update emails so visuals never slow you down.
Does ShiftMailer replace my existing email tool?
No. ShiftMailer complements your existing stack. You can export the email or copy it into tools like SendGrid, SES, or customer engagement platforms.
How long does it take to generate a product update email?
Most product update emails are generated in under a minute—turning hours of writing and formatting into a few clicks.